VIDEO from Medialink and P&G

To celebrate in the name of great flavors, Crest Whitening Expressions is hosting the "What's Your Catch Phrase?" contest in search of the new catch phrase that best captures the essence of the flavor experience in Crest Whitening Expressions. Available in Wintergreen Ice, Extreme Herbal Mint, Cinnamon Rush and Vanilla Mint, Crest Whitening Expressions combines great flavors with a bold blast of freshness while brushing.

From Sept. 15, 2008 through Oct. 17, 2008, consumers 18 years of age or older can enter the contest by posting a video of their catch phrase online at crest.com/whatsyourcatchphrase . Submissions must be thirty seconds or less and capture the essence of Crest Whitening Expressions in ten words or less.

On Oct. 24, 2008 up to five finalists will be chosen, and America can vote to determine the winner. The winner will be announced during the week of Nov. 10, 2008 and the winning catch phrase will appear in an upcoming Crest Whitening Expressions TV commercial. In addition, the winner will be invited for an all-expense paid trip to New York for a behind-the-scenes visit to the production of the commercial and receive $5,000!

Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://www.mediaseed.tv .